Mattarella: “I will be at the stadium for the European Championships in Rome.”

A historic day for Italian athletics, graced by a special announcement ahead of the Roma 2024 European Athletics Championships: “I will be there of course. I don’t know how many times, I hope to be present at least at the opening.” President of the Republic Sergio Mattarella said this as he met at the Quirinale with the Italian national track and field team that won the European Cup in Poland and the national modern pentathlon team that became World Team Champions in England.

“The appreciation for you is very great because you convey a message of commitment, sacrifice and dedication,” Mattarella added, congratulating Italian captain Gianmarco Tamberi and all the athletes present.

“Today we learned with infinite joy and extreme satisfaction that President Mattarella wants to be present at the Olympic Stadium already on the opening day of the European Championships and will try to attend the competitions of our champions as many times as possible,” said President of the Italian Athletics Federation and EuroRoma 2024 Foundation Stefano Mei.

The ceremony was also attended by Coni President Giovanni Malagò, Minister of Sport and Youth Affairs Andrea Abodi and Italian Modern Pentathlon Federation President Fabrizio Bittner, as well as Coni Secretary General Carlo Leonardo Mornati and the technical directors and athletes of the two teams.

“These two federations had never been received ‘alone’ in the home of the Italians: it happens because there has been an incredible and repeated series of successes. In 2024 we will have the European Championships at home, where we hope you can honor us with your presence, and then Paris, where we trust that you will make us feel your presence, your affection and expertise, your passion for sports but also the sharing of certain moments,” Malagò said addressing Mattarella.

“Representing Italy is an honor, but it also brings pressure. And this, too often accentuated, injures the innermost part of us. I ask that we recognize our humanity,” Tamberi’s message.

With Eurovision and Hype a never-before-seen event

Eurovision Sport has today launched a search for pioneering sports broadcasting tech founders, in partnership with HYPE Sports Innovation.
With a focus on the European Athletics Championships hosted in Rome next year, Eurovision Sport will harness HYPE’s extensive sports tech network and expertise to find innovative startups with solutions that address numerous industry challenges in areas such as production and engineering, and digital streaming.

This partnership initiative directly supports Eurovision Sport’s mission to keep the best sporting events free and accessible to audiences throughout Europe, whilst remaining adaptive to an ever-evolving industry.

Head of Audio & Innovation for Eurovision Sport Christophe Pasquier said: “We are thrilled to collaborate with HYPE Sports Innovation as this partnership marks the dawn of a fresh era in the realm of media and broadcasting, where state-of-the-art solutions are poised to enhance the viewer’s experience to levels previously uncharted.”

Founder & CEO of HYPE Sports Innovation Amir Raveh said: “Collaborating with Eurovision Sport, we’re set to redefine the future of media and broadcasting with innovative solutions that will change the game.”

European Athletics Association Communications, Television & Digital Director Marcel Wakim said: “This year marks the 26th edition of the European Athletics Championships, and with a more diverse programme of events than ever before we’re excited at the potential this initiative has to innovatively impact our flagship event.”

Roma 2024 Metaverse featured at Social Football Summit

The Metaverse of the Roma 2024 European Athletics Championships featured at the Social Football Summit, the international B2B event dedicated to the soccer industry organized at the Olympic Stadium. Visitors and representatives of stakeholders and media explored the virtual world developed ahead of the major sporting event-scheduled for June 7-12 next year-in the booth set up by exhibitor partner XMetaReal, which designed the Metaverse dedicated to the European Athletics Championships together with the EuroRoma 2024 Foundation.

Special guest was CONI President Giovanni Malagò, who tested firsthand, wearing visors designed for virtual reality, the potential of the new technology applied to the world of sports. “It’s really amazing,” Malagò said after having the immersive experience in the Roma 2024 Metaverse, just inside the stadium that will host the athletics competitions for six consecutive days next year.

CONI is among the entities participating in the EuroRoma 2024 Foundation along with Sport and Health, FIDAL, the Department for Sport of the Prime Minister’s Office, Roma Capitale and the Lazio Region.

Social-Football-Summit_Malago

200 days to go until Roma 2024. Race walk to finish in the stadium

For the first time in an Olympic-year edition of the European Athletics Championships, the men’s and women’s 20km race walk will feature on the competition programme in Rome from 7-12 June. And the race walking events will enjoy star billing in the Italian capital.
For the first time at any major championships since the 2015 World Athletics Championships in Beijing – and for the first time at the European Athletics Championships since Gothenburg 2006 – the races will conclude inside the main stadium and the winners will be crowned in the Stadio Olimpico.
The race walkers will embark on 19 laps of the Foro Italico – the city’s iconic Olympic Park – before concluding their journeys in the Stadio Olimpico where huge crowds are anticipated throughout the championships, the first time Roma has staged the European Athletics Championships since 1974.

For reigning Olympic champions Massimo Stano and Antonella Palmisano, there could be no better send-off as they prepare to defend their Olympic 20km race walk titles in Paris later in the summer.
Palmisano could also open the Italian medal rush as the women’s 20km race walk is the first medal event on the programme at 6.35pm local time on the first day proper of the European Athletics Championships on Friday 7 June.

And for Stano, there is also the possibility of emulating the great Maurizio Damilano who won gold in the 20km race walk at the 1987 World Athletics Championships which were also held in the Italian capital.
“I was talking about it with Maurizio Damilano, who entered the Olympic Stadium as a winner [in the 20km race walk] at the 1987 World Athletics Championships. When I competed in Beijing 2015 I came 20th but the emotion of entering that packed stadium was crazy.
“I can’t imagine what it means to be the first to enter the Stadio Olimpico: it would be fantastic, because the European Championship is the only title I’m missing,” said Stano, who also won the 35km race walk title at the 2022 World Athletics Championships.

Palmisano provided the second part of the Italian double in the 20km race walk at the Tokyo 2020 Olympic Games and she is equally excited by the prospect of competing in a home championship and the atmosphere of an Olympic Stadium finish.

Stano-Palmisano

“The finish of the race will be inside the stadium and it will be so beautiful. This hasn’t happened since the 2015 World Championships, and I have goosebumps when I think about it.
“We will need the support of all the people in the stadium and those who will cheer for us from home. Their affection will be crucial, and I promise them that we will have fun together. It would be great to see you all at the Olympic Stadium, I look forward to seeing you in Roma 2024,” said Palmisano.

Francesco Fortunato won gold at the European Race Walking Team Championships in Podebrady in June and he is also relishing the prospect of representing “Azzurri” again in Rome next June.
“The Roma 2024 European Championships will be a great opportunity for all Italian race walkers and I am happy that the finish of the race walk course will be inside the Olympic Stadium. I have already experienced what it means to compete in Rome during the Golden Gala. It will be really exciting to experience that atmosphere again,” he said.

Italy won 11 medals at the last edition of the 2022 European Athletics Championships in Munich including three gold medals courtesy of Marcell Jacobs (100m), Gianmarco Tamberi (high jump) and Yemaneberhan Crippa (10,000m).

Howe meets students and institutions “I want to be there in Roma 2024”

Bring institutions, the world of sports and young people into dialogue to tell the story of the value of major sporting events in the process of European integration. That was the goal of the debate “Sport Unites Europe,” held today at the Esperienza Europa – David Sassoli space in Rome. The event was sponsored by the EuroRoma 2024 Foundation, which is organizing the upcoming European Athletics Championships, in collaboration with the European Commission Representation in Italy and the European Parliament Office in Italy.

In front of a group of students and teachers from Liceo Ginnasio Torquato Tasso and Liceo Scientifico Paritario San Giovanni Battista, Vice-President of the European Parliament Pina Picierno, Director of the European Parliament Office in Italy Carlo Corazza, Head of the European Commission Representation in Italy Antonio Parenti, Director General of the EuroRoma 2024 Foundation Paolo Carito and Italian athlete Andrew Howe participated in the debate.

“Often when we think of European institutions we think of them as an agglomeration of bureaucracy living a detached existence from the plane of reality, but without the social, cultural and sports infrastructure every single action we take would be in vain. This is also why sports is one of our main areas of action also envisaged by the Lisbon Treaty, representing a vector for promoting the values of inclusion and active participation, spreading correct lifestyles. Organizing and hosting an international event such as the European Athletics Championships will allow Italy to start paths to raise awareness, especially among the younger generations, about the importance of physical and motor activity, precisely at a time when our country and most European countries are experiencing a worrying increase in sedentariness with serious effects on both physical and mental health. Bringing younger people into the sports system means ensuring their rights and emancipation, particularly in the most distressed geographical and urban areas, primarily in the South. The appointment in Rome will therefore be an opportunity to reconnect a piece of our country to sports and in particular to a historical discipline with wide penetration capacity like athletics,” said Pina Picierno.

Paolo Carito recounted the lead-up to the upcoming European Athletics Championships, scheduled for June 7-12, 2024, in Rome, emphasizing the adherence to the project of volunteers who will participate in the organization of the event. “About 25 percent of the requests we received came from countries outside Italy, and we are preparing to form an international team of young volunteers who will make a vital contribution to the success of the event. Also in the stands of the Olympic Stadium we expect the participation of many sports fans from all over Europe,” Carito explained.

Andrew Howe, European outdoor and indoor champion and vice-world champion in the long jump, recounted the different experiences he had during his glorious career and revealed his desire to participate in the next European Athletics Championships, when he will be 39 years old, to close his career in front of the home crowd at the Olympic Stadium in Rome. “I have had the privilege of participating in many international events and winning gold twice at the European level. In athletics competitions there are no boundaries and you can compare yourself with so many kids from different backgrounds, but who have the same dreams and goals as you. Now I have to honor a promise I made to my mom: to close my career at the European Athletics Championships here in Rome, and I’m giving it my all to achieve that goal,” Howe said.

Karhu’s technical apparel at the European Championships

The Finnish sportswear brand Karhu will be the official supplier of the Roma 2024 European Athletics Championships, scheduled for June 7-12 next year. This agreement represents a connection with a glorious past, thanks to the full involvement of Franco Arese, who has led the Karhu company for ten years. Arese is a former athlete and he won the gold medal in the 1,500-meter race at the European Championships in Helsinki in 1971. Later he started a new chapter of his life as an entrepreneur and a sports politician, Arese was the president of the Italian Athletics Federation from 2005 to 2012, and now he decided to participate in the Rome 2024 European Championships project, which will bring Italy and the capital Rome back to the center of the international athletics scene.

“Karhu was the sponsor of the 1971 European Championships in Helsinki and more than 50 years later will return to Rome. This is a perfect link between the most important success of my career as an athlete, the gold in the 1500 meters in Helsinki, and Italy, my country. Now there is a new challenge as an entrepreneur alongside my sons and our staff, a story that continues and gives me great energy and enthusiasm,” explains Franco Arese, Chairman of Karhu.

Karhu will be responsible for the production and supply of clothing for the officials, members of the organizing committee staff and volunteers who will contribute to the success of the Rome 2024 European Athletics Championships. In addition, the Finnish company will produce the official merchandising material for the event, which will go on sale starting in the coming months and will also be available in the stores of the Commercial Village set up outside the Olympic Stadium during the sporting event.

“When we met, I caught in the eyes of Karhu’s managers, first and foremost Franco Arese, the desire to approach this challenge in a special way. Karhu will provide us with a beautiful collection of clothing, which will help make the experience of the competition judges and all the staff who will participate in the organization of the European Athletics Championships exceptional,” said Paolo Carito, general manager of the EuroRoma 2024 Foundation.

The company

Karhu, that means “bear” in Finnish, is a leading brand that has been making and supplying technical running and outdoor clothing for a century. The company is linked to athletics by a long history that is a valuable legacy for keeping up with the times, and has a deep connection with outdoor activity and the natural environment. Indeed, Karhu follows the Finnish principles of simplicity of design and purity of running. Karhu shoes have been worn by Finland’s greatest athletes, including champion Paavo Nurmi, 12 Olympic medalists, 9 of them gold, as well as five Boston Marathon winners. Karhu shoes and clothing are sold worldwide at running and lifestyle retailers.