Roma 2024 stars at Metaverse Festival

“The Roma 2024 Metaverse will allow us to intercept a new target audience for athletics and engage the younger generation. Thanks to this project, everyone will be able to participate in the European Athletics Championships, transcending space-time limitations.” This was explained by Paolo Carito, managing director of the EuroRoma 2024 Foundation, during the presentation of the project developed together with XMetaReal ahead of the European Athletics Championships, to be held in Rome from June 7-12, 2024.

The new digital environment built especially for Roma 2024 was unveiled at the Centrale Nuvola Lavazza in Turin during the Metaverse Festival, organized by the National Association of Young Innovators, in collaboration with the European Parliament’s Italian Liaison Office.

“We are the only Italian sports event that has opened a space in the Metaverse,” stressed Paolo Carito, “and we should not talk about virtual reality because it is a real physical concept, which aims to overcome the limits of physicality itself. The Metaverse, in fact, will allow people from all over the world to experience the atmosphere of the European Athletics Championships at a distance and several months in advance of the start of the event.”

Project testimonial Larissa Iapichino has already inaugurated the Beta version of the Roma 2024 Metaverse with her avatar. Starting in the next few days on the Roma 2024 website, it will be possible to book to start exploring a preview of the digitally reproduced spaces of the Olympic and Foro Italico, accompanied remotely by animator-tutors who will guide people through the experience.

Roma 2024 also opens its doors to all those who wish to become active participants in the project, as animators. Task that will consist of guiding people in visiting the environments of the Metaverse. Applications can be submitted by emailing staff@roma2024.eu.

Roma 2024 Volunteers selections kick-off

Selections have officially begun for the volunteers who will take part in the “Roma 2024 Volunteers” program and participate in an operational role at the Roma 2024 European Athletics Championships.

The EuroRoma 2024 Foundation program, with support of HR supplier Humangest, has already collected around 1,500 applications so far, which will start to be screened for the final selection.

The Roma 2024 European Athletics Championships will be one of the most important international sporting events to be held in Italy in 2024 and represent a unique opportunity to bring together the global community of sports and athletics. The enthusiasm for the event is evidenced by the global participation in the “Roma 2024 Volunteers” program: more than 400 applications were sent from European countries outside Italy and around the world, with applications from all continents.

Applications are possible until 31 December. People wishing to take part in the “Roma 2024 Volunteers” program should fill in the form available at www.eventi.humangest.it/job-seekers.php.

Humangest’s team of recruiters will contact all candidates individually for interviews. The volunteers selected will receive several exclusive benefits: free entry to the Roma 2024 European Athletics Championships’ competitions, access to specific training sessions organized by Humangest and EuroRoma 2024, an official uniform that will be assigned to each volunteer and participation in the closing party.

Following the selection phase, the volunteers have to take part in an initial general training course and then will be assigned to specific functional areas related to the organization of the event: Accreditation, Spectator Services, Competition, Protocol and Ceremonies, Media & Communication, Medical & Anti-Doping Area, Accommodation, Logistics, Transport, Venues, Hospitality, Sponsor Services, and Marketing. Part of the volunteers will take care of information and cultural & tourist services related to the European Athletics Championships at strategic points in Rome.

The requirements to participate: 

a) to be 18 years old by 6 June 2024, i.e. by the start date of Rome 2024 (or in any case to have reached the age of majority at the start of the volunteer experience, in the case of side activities);

b) be Italian citizens with knowledge of English or citizens of other nationalities with knowledge of English and Italian, basic level;

c) enjoy civil and political rights;

d) guarantee a minimum availability to participate in the event based on the dates of the official calendar and/or side events.

Larissa Iapichino inaugurates the Metaverse of Rome 2024

“Hello everyone, I am Larissa Iapichino and I welcome you to the Rome 2024 Metaverse.” The Italian long jump champion is the first athlete to enter the new digital world built ahead of the European Athletics Championships with her avatar. An immersive, interactive and immersive environment that will allow people around the world to preview the environments of Europeans recreated in the Metaverse and inspired by real places.

Thanks to the project developed by the EuroRoma 2024 Foundation, together with the company XMetaReal, it will be possible to explore in the digital world the spaces where the athletic competitions will be held from June 7 to 12, 2024. As Larissa Iapichino recounts in the demonstration video, using an avatar one will be able to move along the avenues of the Foro Italico Park and enter the Olympic Stadium. To explore the Rome 2024 Metaverse, which in this first phase will be activated in a Beta-Version pending the release of the final version, it will be enough to connect with the most common mobile and fixed devices, while those wearing Virtual Reality visors will have an even more immersive experience. 

All athletics fans and others will thus be able to start finding out in advance about the organization of the competition field, such as the location of the platforms for jumps and throws, moving from one place to another with the teleportation function. An innovative tool that will guide people in choosing the ideal sector of the Olympic Stadium to watch their favorite disciplines live. By getting into the stands and corners with your digital body, in fact, you will be able to purchase a ticket or season ticket for a specific seat directly from the Rome 2024 Metaverse.

Soon it will be possible to reserve to explore the Beta-Version of the Metaverse in advance. Larissa Iapichino will have an environment entirely dedicated to her, as will Rome 2024 partners who will be able to preview their Metaverse spaces without having to wait for the opening of the Commercial Village that will be set up outside the Olympic Stadium in June.

A new sports frontier pioneered in Italy for the first time at Rome 2024. “But this is just the beginning,” promises Larissa Iapichino, looking forward to meeting her fans in the Metaverse and challenging Europe’s best athletes on the Olympic Stadium long jump platform next year.

Tickets reduced by 25 percent for Fidal-affiliated ASDs

A promotion dedicated to the grassroots athletics movement ahead of the upcoming European Championships in Roma 2024, with the aim of paying tribute to those who work every day to practice and promote the discipline considered the queen of sports. The EuroRoma 2024 Foundation has reserved an offer aimed at all Amateur Athletics Sports Associations (ASD) affiliated with FIDAL and operating on the Italian territory: the ASDs will be able to purchase at a reduced price of 25% tickets valid for individual evening sessions and season tickets for three and six days of competitions, which will be held at the Olympic Stadium in Rome from June 7 to 12, 2024.

The promotion will be valid until October 30, and ASDs will be able to access it by connecting to a platform dedicated to the initiative. In fact, by entering their company code, associations will have the opportunity to purchase tickets and season tickets at a discounted price of 25 %, thus favoring the presence of their members at the Olympic Stadium.

The program of the Roma 2024 European Athletics Championships includes six consecutive days of competitions and 11 sessions in total, with a preview set for June 6 at a special location in the city, where the Shot Put qualifiers will take place.

Since last Aug. 17, tickets for individual morning and evening sessions have been on sale, with prices starting at 5 euros plus presale and service fees, season tickets for the first three days of competition (“Starting Weekend,” June 7-9) and the next three days (“Ending Days,” June 10-12), and the “All-In” season ticket that will allow people to follow the entire European Athletics Championships program at the Olympic Stadium. No ticket will be needed, however, to watch the weight throw qualifiers and to follow the half-marathon route scheduled for Sunday, June 9, with a route that will touch the most iconic places in Rome and culminate with the finish line inside the stadium.

“In recent months I have had the opportunity to attend several national and international athletics events. I was particularly impressed by the incredible commitment and great passion shared by the athletes, coaches and managers of ASDs and the entire FIDAL world, who are a valuable source of inspiration for us. In the run-up to the upcoming European Athletics Championships in Roma 2024, we want to offer them the opportunity to experience the excitement of the competitions up close and to support their favorite athletes from the stands and curves of the Olympic Stadium. After fifty years, Rome and Italy have the chance to host such a prestigious event, and the Foundation is keen to put all members of the grassroots movement in a position to participate in this great celebration of athletics,” adds Paolo Carito, general manager of the EuroRoma 2024 Foundation.

When Mennea and Simeoni conquered Rome

On September 2, 1974, the European Athletics Championships in Rome, the second edition held in Italy after Turin 1934 and the last one held in Italy, began. Through Sept. 8 at the Olympic Stadium, filled with thousands of spectators and sold out at the most significant moments of the competition, a total of 39 competitions (24 men’s and 15 women’s) were held, with 745 athletes representing 29 nations.

Great protagonist for Italy was Pietro Mennea, who won the gold medal in the 200 meters and the silver medal in the 100 meters, also being decisive for the second place of the Italian 4×100 relay team. In the women’s high jump it was Sara Simeoni who gave the home crowd great excitement, winning the bronze medal.

For the fourth consecutive edition it was East Germany that finished as the top nation in the medal table, with 10 golds and 27 medals overall. The three world records broken during Rome 1974 were all set by German athletes: Rosemarie Witschas in the high jump, Ruth Fuchs in the javelin throw and the women’s 4×100-meter relay.

Fifty years after the 1974 European Championships, Rome and the Olympic Stadium are preparing to host the Rome 2024 European Championships next summer to write another indelible page in the history of international athletics.

Roma 2024’s new promotions

With the beginning of September, the new Rome 2024 promotions on tickets and season tickets to watch all the competitions of the European Athletics Championships scheduled for June 7-12, 2024 at the Olympic Stadium start. The EuroRoma2024 Foundation has announced an important novelty dedicated to families: children up to 6 years of age will be able to enter the stadium for free*.

In addition, season tickets for three days of competitions are available from today. With the Starting Weekend package, it will be possible to enter the stadium in the morning and evening sessions scheduled from Friday, June 7 to Sunday, June 9, 2024, and follow all the early stages of the European Championships live: from the arrival inside the stadium of the women’s march on June 7, to the highly anticipated men’s 100-meter final on June 8, to the exciting arrival of the men’s and women’s marathon on the morning of June 10, at the end of a route that will touch all the most iconic places in the city.

Those who purchase the Ending Days season ticket, on the other hand, will be able to follow all the sessions scheduled at the Olympic Stadium from Monday, June 10, to Wednesday, June 12, which include the men’s 200-meter final on June 10, the men’s high jump on June 11, and a program with ten finals on the last evening of June 12, with the relay show.

In addition, the EuroRoma 2024 Foundation has activated a new promotion: those who purchase with a single transaction at least three evening session tickets or three season tickets (Starting Weekend, Ending Days or All-In) will get a 10 percent discount on all admission tickets.

* Information regarding stadium admission procedures and the collection of free tickets reserved for children up to 6 years of age will be published on the roma2024.eu website and on Vivaticket’s official channels dedicated to the event

** Technical assistance on the purchase of tickets and subscriptions is available on Vivaticket channels. For all other information, Roma 2024 customer care is available at customercare@roma2024.eu

With Roma 2024 there is also athletics at San Siro

Rome 2024’s journey within sporting events continues. From Aug. 30 to Sept. 3, on the occasion of the European Jumping Championships (Fei Jumping European Championships Milano 2023), the Roma 2024 space dedicated to athletics is open inside the “Milano GreenVillage23” set up at the San Siro Hippodrome.

Technical instructors from the Atletica Meneghina society are available to the public to discover together the different disciplines of athletics. Young and old can try their hand at activities and games and become familiar with some of the tools such as starting blocks, hurdles and the vortex, used to introduce young athletes to javelin throwing.

The Roma 2024 space at “Milan GreenVillage23” is open until Sunday, Sept. 3 from 10 a.m. to 6 p.m., with free admission.

Gianmarco Tamberi’s triumph.

A historic victory with an epic flavor that enriches Gianmarco Tamberi’s already rich trophy case of triumphs. The Italian high jump athlete climbed to the top step of the podium by reaching 2.36 meters. This is her first outdoor medal, after winning gold in indoor in 2016 and bronze in 2022. An outstanding result that came after a real escalation in which Tamberi surpassed his entry measure (2.25 meters) on his second attempt, then went on to surpass 2.29, 2.33, and reach 2.36 meters.
Tamberi’s first major victory came at the 2016 World Indoor Championships in Portland, becoming the first Italian to achieve this. Also in 2016, he triumphed at the European Championships in Amsterdam and achieved a new Italian high jump record with a measurement of 2.39 m at the Monte Carlo Meeting. In 2019 he won gold at the European Indoor Championships in Glasgow and in 2021 silver at the European Indoor Championships in Toruń. In the same year at the Tokyo Olympics he won the gold medal and in Zurich he became the first Italian to win the Diamond League. In 2022 at the World Indoor Championships in Belgrade he won the EU bronze at the European Championships in Munich the gold.

Roma 2024 meets with top world athletics officials

Casa Italia, at the Ludwig Museum, an iconic structure dedicated to modern art, located a few hundred meters from the stadium, hosted an institutional meeting that featured Sebastian Coe, President World Athletics, Dobromir Karamarinov, President European Athletics, Stefano Mei President Fidal and EuroRoma 24, and Paolo Carito, General Manager of EuroRoma 24.
Among other topics discussed was the launch of the promotional campaign and ticket sales for the show scheduled to take place in Rome in a year’s time.

From Budapest to Rome: promotion for Roma 2024 continues

The national and international promotion campaign for the Roma 2024 European Athletics Championships continues. After Grosseto and Molfetta, Roma 2024 will also play a starring role during the World Athletics Championships in Budapest.
In fact, a dedicated corner is located at Fidal’s Casa Italia that will allow athletes and staff to be welcomed. In this way, the Roma 2024 brand will continue to consolidate and carve out an ever-expanding space of visibility.After the Budapest review, all energies and attentions will be turned to next year’s European Athletics Championships, to be held in Rome June 7-12, 2024.
It will be the last stage of important stature before the Olympic Games in Paris.
Meanwhile, the sale of tickets to Rome, with discounts just to coincide with the World Cup.