“The Roma 2024 Metaverse will allow us to intercept a new target audience for athletics and engage the younger generation. Thanks to this project, everyone will be able to participate in the European Athletics Championships, transcending space-time limitations.” This was explained by Paolo Carito, managing director of the EuroRoma 2024 Foundation, during the presentation of the project developed together with XMetaReal ahead of the European Athletics Championships, to be held in Rome from June 7-12, 2024.

The new digital environment built especially for Roma 2024 was unveiled at the Centrale Nuvola Lavazza in Turin during the Metaverse Festival, organized by the National Association of Young Innovators, in collaboration with the European Parliament’s Italian Liaison Office.

“We are the only Italian sports event that has opened a space in the Metaverse,” stressed Paolo Carito, “and we should not talk about virtual reality because it is a real physical concept, which aims to overcome the limits of physicality itself. The Metaverse, in fact, will allow people from all over the world to experience the atmosphere of the European Athletics Championships at a distance and several months in advance of the start of the event.”

Project testimonial Larissa Iapichino has already inaugurated the Beta version of the Roma 2024 Metaverse with her avatar. Starting in the next few days on the Roma 2024 website, it will be possible to book to start exploring a preview of the digitally reproduced spaces of the Olympic and Foro Italico, accompanied remotely by animator-tutors who will guide people through the experience.

Roma 2024 also opens its doors to all those who wish to become active participants in the project, as animators. Task that will consist of guiding people in visiting the environments of the Metaverse. Applications can be submitted by emailing staff@roma2024.eu.

Selections have officially begun for the volunteers who will take part in the “Roma 2024 Volunteers” program and participate in an operational role at the Roma 2024 European Athletics Championships.

The EuroRoma 2024 Foundation program, with support of HR supplier Humangest, has already collected around 1,500 applications so far, which will start to be screened for the final selection.

The Roma 2024 European Athletics Championships will be one of the most important international sporting events to be held in Italy in 2024 and represent a unique opportunity to bring together the global community of sports and athletics. The enthusiasm for the event is evidenced by the global participation in the “Roma 2024 Volunteers” program: more than 400 applications were sent from European countries outside Italy and around the world, with applications from all continents.

Applications are possible until 31 December. People wishing to take part in the “Roma 2024 Volunteers” program should fill in the form available at www.eventi.humangest.it/job-seekers.php.

Humangest’s team of recruiters will contact all candidates individually for interviews. The volunteers selected will receive several exclusive benefits: free entry to the Roma 2024 European Athletics Championships’ competitions, access to specific training sessions organized by Humangest and EuroRoma 2024, an official uniform that will be assigned to each volunteer and participation in the closing party.

Following the selection phase, the volunteers have to take part in an initial general training course and then will be assigned to specific functional areas related to the organization of the event: Accreditation, Spectator Services, Competition, Protocol and Ceremonies, Media & Communication, Medical & Anti-Doping Area, Accommodation, Logistics, Transport, Venues, Hospitality, Sponsor Services, and Marketing. Part of the volunteers will take care of information and cultural & tourist services related to the European Athletics Championships at strategic points in Rome.

The requirements to participate: 

a) to be 18 years old by 6 June 2024, i.e. by the start date of Rome 2024 (or in any case to have reached the age of majority at the start of the volunteer experience, in the case of side activities);

b) be Italian citizens with knowledge of English or citizens of other nationalities with knowledge of English and Italian, basic level;

c) enjoy civil and political rights;

d) guarantee a minimum availability to participate in the event based on the dates of the official calendar and/or side events.

A promotion dedicated to the grassroots athletics movement ahead of the upcoming European Championships in Roma 2024, with the aim of paying tribute to those who work every day to practice and promote the discipline considered the queen of sports. The EuroRoma 2024 Foundation has reserved an offer aimed at all Amateur Athletics Sports Associations (ASD) affiliated with FIDAL and operating on the Italian territory: the ASDs will be able to purchase at a reduced price of 25% tickets valid for individual evening sessions and season tickets for three and six days of competitions, which will be held at the Olympic Stadium in Rome from June 7 to 12, 2024.

The promotion will be valid until October 30, and ASDs will be able to access it by connecting to a platform dedicated to the initiative. In fact, by entering their company code, associations will have the opportunity to purchase tickets and season tickets at a discounted price of 25 %, thus favoring the presence of their members at the Olympic Stadium.

The program of the Roma 2024 European Athletics Championships includes six consecutive days of competitions and 11 sessions in total, with a preview set for June 6 at a special location in the city, where the Shot Put qualifiers will take place.

Since last Aug. 17, tickets for individual morning and evening sessions have been on sale, with prices starting at 5 euros plus presale and service fees, season tickets for the first three days of competition (“Starting Weekend,” June 7-9) and the next three days (“Ending Days,” June 10-12), and the “All-In” season ticket that will allow people to follow the entire European Athletics Championships program at the Olympic Stadium. No ticket will be needed, however, to watch the weight throw qualifiers and to follow the half-marathon route scheduled for Sunday, June 9, with a route that will touch the most iconic places in Rome and culminate with the finish line inside the stadium.

“In recent months I have had the opportunity to attend several national and international athletics events. I was particularly impressed by the incredible commitment and great passion shared by the athletes, coaches and managers of ASDs and the entire FIDAL world, who are a valuable source of inspiration for us. In the run-up to the upcoming European Athletics Championships in Roma 2024, we want to offer them the opportunity to experience the excitement of the competitions up close and to support their favorite athletes from the stands and curves of the Olympic Stadium. After fifty years, Rome and Italy have the chance to host such a prestigious event, and the Foundation is keen to put all members of the grassroots movement in a position to participate in this great celebration of athletics,” adds Paolo Carito, general manager of the EuroRoma 2024 Foundation.

The national and international promotion campaign for the Roma 2024 European Athletics Championships continues. After Grosseto and Molfetta, Roma 2024 will also play a starring role during the World Athletics Championships in Budapest.
In fact, a dedicated corner is located at Fidal’s Casa Italia that will allow athletes and staff to be welcomed. In this way, the Roma 2024 brand will continue to consolidate and carve out an ever-expanding space of visibility.
After the Budapest review, all energies and attentions will be turned to next year’s European Athletics Championships, to be held in Rome June 7-12, 2024.
It will be the last stage of important stature before the Olympic Games in Paris.
Meanwhile, the sale of tickets to Rome, with discounts just to coincide with the World Cup.