The team organizing the Roma 2024 European Athletics Championships can count on a new strategic partner for the development and enhancement of the event. The EuroRoma 2024 Foundation announces that, as a result of the selection process, DAO S.p.A. has been identified as the company that will serve as Marketing Advisor.
In the commercial village at the Foro Italico, which will be set up for the European Athletics Championships scheduled to be held in Rome from June 7 to 12, 2024, DAO will be Marketing Advisor for sponsoring advertising space and selling dedicated product display space. DAO will exclusively manage the Corporate Hospitality packages to attend the event and the Sponsor Grandstands at the Olympic Stadium.
The European Championships in Rome will turn the spotlight back on athletics a month and a half before the start of the Paris 2024 Olympic Games. Fifty years after the only edition held in the capital in 1974, the event’s rich program includes six days of spectacular challenges between the continent’s best athletes, who will compete at the Olympic Stadium, the Foro Italico Park and some of Rome’s most evocative venues, offering the public the opportunity to witness all the most anticipated competitions live. Tickets, season tickets and special packages will go on sale starting this summer.
“The presence of the DAO team at our side will help increase the appeal of the Roma 2024 European Athletics Championships by providing the widest possibilities for collaboration with commercial partners. Today, the national and international athletics scene offers recognizable assets and increasingly popular champions, which companies can partner with to enhance their brands,” said Paolo Carito, the general manager of the EuroRoma 2024 Foundation, which is in charge of organizing the event.
